Jay James Official Website
(Made in the Royal Navy)
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'To make it in the MUSIC BUSINESS, firstly you need to make a BUSINESS out of MUSIC'​​​​
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As a passionate music mentor, last year via T.F.U, we flipped the script on the usual music management formula, launching 'MENTOR'
- One of the first ever management subscription models, allowing you exclusive access to gain experienced expertise, invaluable direction, resources and inspiration from some of the industry's best.
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'MENTOR' is a perfect solution for any artists, creative or musician looking to accelerate to the next level, or merely get an elevated perspective and input on your career.
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Associated sites/partners:
I consider myself a master doer with a passion for leadership, creative strategy, and building meaningful connections. See below top-line highlights & background.
From Military to Music & Media
From age 16, I served nearly a decade in the RN as a Warfare Specialist & Physical Training Instructor. From multiple tours & high profile postings, I was recognised for my 'highly exceptionally leadership & interpersonal skills', I earned multiple top performance reports, commendations, and a nomination for the Tony Tyrwhitt-Bettridge Award for 'Outstanding Contribution to the Royal Navy'.
Career Pivot..
A friendly bet and a sports injury led me to pick up a guitar. Years later, I left the Military and transitioned into music full-time..
🎤 Artist & Performer - Once signed to Universal (as a solo artist) / Bug publishing & Sony BMG (as a songwriter), I’ve worked with & have co-writes with some of the biggest names in the Industry, from Booker T, Jimmy Jam & Terry Lewis to John Legend & The Jonas Brothers. I was once an X Factor UK finalist (2014), Simon Cowell (my mentor) called me “a genius”(True story!). A decade since and I've performed on some of the biggest stages and arena's in the World, achieved a No1 album, multiple sell out National tours and too many other music stories to share!
🎧 Broadcaster - I was the Presenter & Exec Producer of The Big Show on BFBS Radio (British Forces Broadcasting Service), it aired Worldwide & became the flagship music & entertainment show on the Global Network for 6+ years. 'I presented & developed 'The Sunday Social' replacing the 'Vodaphone Top 40 with Marvin Humes' on Nation Broadcasting Wales for over a year +. Been blessed to Present a BAFTA award, host multiple National Radio/TV specials and countless high profile corporate shows & charity gala's.
🎵 The Overtones - “One of the UK’s most popular & prolific live acts” (Hello Magazine) - In 2019, I joined the UK’s #1 multi-platinum vocal group. Alongside performing around the World & touring 60+ dates a year, offstage I lead our business operations, label & touring company. Now in year 15, we continue to build and expanded our business year-over-year now preparing for an exciting 2025!
🧠Music Manager & Mentor - In 2022, I launched The Fly United (TFU), a music management & creative agency dedicated to representing and 'ELEVATING' exceptional talent from Music & Entertainment. In 2024, I was selected for the European Music Managers Alliance (EMMA) Mentorship Programme, connecting standout managers across Europe.
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Key Takeaways
✅ Leadership & Adaptability - From military teams to artists, success is about communication, emotional intelligence, and inspiring those around you.
✅ Resilience & Reinvention - No career is linear. Embracing change ensures longevity.
✅ Creative Strategy Meets Execution - Talent isn’t enough. Vision & execution make the impact.
Always open to new collaborations, insights & opportunities - let’s connect!
